In this secret episode of Two Brothers Talkin’, Ajani and I discuss lessons learned from writing, selling, and marketing my military autobiography Hayden: Brave.

Chapters:

00:00 Introduction and Challenges
02:09 Selling in a Competitive Market
02:59 Sales and Marketing Success
06:16 Perspective and Relationships
08:25 Vulnerability and Personal Narrative
09:22 Reflecting on Past Decisions
12:05 Complex Systems and Authority
14:19 Ridiculous Situations and Perspective
19:11 Understanding the Complexity of Systems
21:14 Motivations for Joining the Military
22:09 The Small Percentage of Military Service Members
23:06 Different Reasons for Joining the Military
24:01 The Misconceptions and Stereotypes of Military Service
25:17 The Challenges of Marketing a Book
26:26 The Marketing Strategies Used
27:02 The Importance of Email Marketing
27:34 The Role of AI in Marketing
28:42 Lessons Learned from Book Marketing
32:02 The Importance of Effective Marketing
33:27 The Significance of Branding and Graphics
38:54 The Challenges of Live Streaming and Technical Issues
43:17 The Speed and Quality of Content Creation
45:11 The Importance of Book Cover Design
46:09 Future Plans for Marketing and Product Development
46:38 Lessons Learned and Missed Opportunities
47:33 Improvements for Next Time
48:03 Pre-Order Mistakes
48:31 More Planned Live Events
52:12 Inspiration and Putting Your Work Out There
53:09 The Excitement of Having Something Out There
54:37 Choosing Your Own Road
57:28 Standing for Something
58:14 The Value of Free
01:06:48 Challenges Faced as Black Creators
01:09:04 Book Marketing Secrets

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